We renew media interest in Relais San Maurizio

The Brief

To raise the profile of Relais San Maurizio via the media and increase its share of the UK market. 

The Strategy

A carefully planned, intensive media relations campaign that started with reviewing the material for the media and agreeing key messages and stories for 2010/2011.  

The key to the strategy was to develop campaigns around each particular area of press interest – food, wine, spa, destination for example – and build the story with each member of the press personally.

The Results

Just four months into the campaign and Mango has generated coverage in the following publications: 

• The Daily Telegraph
• www.telegraph.co.uk
• The Telegraph Magazine
• Country & Town House
• Daily Mail Weekend
• Ultratravel (Luxury travel supplement Daily Telegraph)
• The Jewish Chronicle

We’ve also lined up coverage to feature in the following publications over the next few months:

• Times LUXX Magazine
• Grazia
• ES Magazine (Lifestyle supplement of London’s Evening Standard)
• Evening Standard
• Italia Magazine
• BA Highlife
• City Magazine
• Tatler Spa Guide
• Daily Mail Online

If you would like to see the coverage on Relais San Maurizio, please email us at info@mangopr.co.uk and we will send a pdf.