Mango PR rescues MAIA's PR campaign

 

The Brief

Six months after the opening of the resort, the team at MAIA felt that the UK PR campaign had been disappointing. MAIA contacted Mango PR and gave us the brief to re-energise the campaign and generate feature coverage, where the resort was the hero product in high touch media.

The Strategy

Implement a very personal, bespoke PR campaign, targeted at only A-list press. Since then, the following press have visited MAIA. Some have sent more than one editor, working across feature, spa and travel pages:

• Harper's Bazaar Travel Guide and Harper's Bazaar Spa Guide
• The Times Body and Soul
• GQ
• The Daily and Sunday Telegraphs
• Financial Times – How To Spend It
• Very Very magazine
• OK! Magazine
• The Times LUXX
• Tatler and Tatler Spa Guide
• TTG Luxury
• Harpers Bazaar and Harpers Bazaar Travel Guide
• Benchmark
• The Sunday Times Travel Magazine
• Red Magazine Spa Guide
• Wedding
• You & Your Wedding
• Brides
• About The House (Royal Opera House)
• PrivatAir magazine
• Condé Nast Traveller Asiana
• Vogue
• Sunday Times Style Magazine (A.A. Gill)

The results

Three years later and MAIA continues to enjoy a high profile amongst the top UK publications including being named  ‘Best Hotel for Food’ in Condé Nast Traveller 2010 Gold List  and ‘Best for Nurturing Body & Soul' in Harpers Bazaar 2010 Travel Guide. Mango PR continues to work for MAIA, digging deeper into the story, and making sure there is a drip feed of stories appearing in the right places.

What the press are saying about MAIA:

Harper’s Bazaar Travel Guide
"The first top-notch resort on main island of Mahé"

Tatler Travel Guide
“A genuine beauty with a whole lot of polish”

Vanity Fair
“The most sleekly stylish of the Seychelles’ new crop of five star hotels that continues not only to excite but also to deliver…”

Tatler Magazine – Nicola Formby
“I read 700 pages, forgot about puree and nappies and slept like two babies. Weirdly, I didn’t even miss them."

Tatler Spa Guide
"The slickest operation the Seychelles has to offer"

The Times
"Maia is all about luxury without the bling; the emphasis being on total R&R"

Country Life Travel
“Maia has raised the stakes even higher in the ultra-competitive luxury travel market”

The Sunday Times
“The World’s 10 Sexiest Hotel Rooms”

The Sunday Times Travel Magazine
“The World’s 100 Best Hotels” – “Once in a Lifetime Experience - Maia is the equivalent of a giant bear hug”

The Sunday Times Style Magazine - AA Gill
"One is here in the sumptuous Maia hotel. In the elegant exclusivity of the Seychelles"

Condé Nast Brides Magazine
"One of the Best"

The Sunday Telegraph
"I love Maia. It’s the perfect mix of chic, contemporary design and traditional comfort with a dash of Eastern spirituality"